Everyday Women

posted on: Wednesday, 8 March 2017







She is integral and active in the society. Her religion is not a political ideology; it is a spiritual system of belief. Her modest style is not oppressive; it is a form of expression and freedom. She is here, where she belongs. She works hard and goes to work just like every other person. She plays sports and sweats her butt off to see results, because she is created just like every other human being. She is a busy entrepreneur and a mentor who leads her community. Modest is both her clothing and the way she presents herself to the world. She is elegant but fierce, professional yet creative, and a role model to young girls who aspire to be strong women. She believes in peace and treats her neighbour with respect. She gives back to her community and ensures that to remains to her true self.

She is here, where she belongs. She works hard and goes to work just like every other person. She plays sports and sweats her butt off to see results, because she is created just like every other human being. She is a busy entrepreneur and a mentor who leads her community. Modest is both her clothing and the way she presents herself to the world. She is elegant but fierce, professional yet creative, and a role model to young girls who aspire to be strong women. She believes in peace and treats her neighbor with respect. She gives back to her community and ensures that to remains to her true self. Who is she? She is the everyday Canadian woman. For International Women’s day 2017, Neïcy Inc. has highlighted Muslim women in the Greater Toronto Area to target islamaphobia that occurs in Toronto. 

The purpose of this campaign is to remind people that Muslim women are everyday women, and as such, they should be treated with respect and dignity. The goal of this campaign is to keep the Toronto community united and leave no room for hate or trauma.   Unfortunately, the depiction of Muslim women is often distorted. With the #everydaywomen campaign, we are celebrating Muslim women, their strength and lifestyle. There is this misconception that Muslim women do not take pride in their appearance, but in reality Islam teaches to present yourself with good manners both in actions and in the way you dress. There is also this idea that Muslim women are oppressed and therefor cannot engage in regular activities. However, Islam teaches women to lead their communities as Entrepreneurs, Mentors, Athletes and Activists. Meet Ebti, Fanta, Manal, and Saman –four Muslim women from Toronto who are ordinary women, doing ordinary (yet fantastic) things!  




1. Ebti Nebag

Ebti Nabag is a visual artist who works and mentors with photography, video, and installation. This Sudanese- Canadian is motivated by the stories from the average human. She hopes her documentations serve as bridges between people here in Canada and other parts of the world. Ebti has showcased her work in exhibitions and festivals, some of which include the AGO, contact Photographer festival and F9 Group Show.  – She is an ordinary woman.

2. Fanta Camara

Named after her grand-mother, who was also named after her ancestor this tradition comes from the rich history of Guinee. Fanta moved to France at a young age and grew you in the tiny suburbs of Normandie. Today Fanta is a proud feminist who stands up for the rights of all women. Her passion is access to education. She has been teaching students French in Toronto for several years along with providing funding to schools in West Africa. Her goal is to open a French school in Canada.


3. Saman Munir 

Mommy blogger, make up guru and fitness enthusiast; Saman Munir is a woman of all trades. This mother of three began her blogging career in 2010, with a love for makeup and dedicated to show the world new hijab styles. Today, Saman has 250,000 instagram followers. She uses her social media platform as a way to encourage women to be the best version of their selves through sport and exercise.

Visit her instagram page: @makeuphijabs   @sfm_fitness



4. Manal Chinutay 


Youtube and Instagram icon, Manal started her career as a youtube artist showing her expertise of Makeup and fashion. She has left a big imprint in the Instagram worlds with her large following of 168,000 followers. Most recently, Manal has taken her brand to another level and began a scarf line called Chinutay& co.

Instagram: @chinutay


posted on: Friday, 13 January 2017

KENDYL NOOR AURORA


The Neïcy team is super excited to introduce the newest segment of our website, The Neïcy Blog! As a part of our overarching goal,  we aim to redefine modesty by being a world-leading trendsetter, curating the best of modesty while making it easier for women to dress with style and grace. We’re extremely excited to publish our very first interview in our “Get To Know Neïcy Women” mini blog series. This will be the first of many sit-downs with inspiring women from across the globe to get to know them a little more.  For our first-ever interview, we got to chat with well-known social media personality,  AuroraIsntHome.


 Meet Kendyl Noor Aurora, formerly known as The Tattooed Hijabi. Kendyl is an American blogger, YouTuber, Instagrammer and tastemaker who reverted to Islam at 18-years-old. We, at Neïcy, have been constantly inspired by her eclectic taste, black-and-white Instagram aesthetic, strong willpower and the various ways she is empowering a new generation of socially conscious, modest young women. With a growing online presence of just over 13,000 Instagram followers and 2,000 YouTube subscribers, Kendyl Noor Aurora is a force to be reckoned with.


What makes you, you?
"My tattoos, but not in the way you might think. My tattoos make me who I am because they're an illustration of some of the most important experiences I have ever had, and the people I have had them with. My left arm is a passport of all the countries I traveled to growing up. Each place taught me an  invaluable lesson and helped shape my overall worldview. My right arm pays homage to those nearest to my heart; my grandparents, my parents, and a dear friend who passed away. All of whom have played an integral role in my 21-years on this earth. So in that sense, my tattoos very much tell much of my story."

If you could travel anywhere in the world, right now, where would it be?
"Definitely  Morrocco, and Alhamdulillah I plan on visiting this coming May Insha’Allah. Initially my mother and I were scheduled to travel there this past May, but due to illness we were forced to reschedule. It's really exciting for us because my mother found out recently through a DNA test that she’s Moroccan and we've both been so excited to go and experience a piece of where we come from.”

If you could have an unlimited supply of anything, what would it be?
“That’s easy, it’s a three-way tie between clothes, tea, and sphinx cats.”

How would you define modesty in general?
“Modesty is something that begins in the soul. Modesty is a maturity and thoughtfulness that you bring to everything you do. Not just by the clothes you choose to wear, but also in the way you speak and conduct yourself in day-to-day life. Modesty has so many layers (in more than just one sense of the word!).”

We at Neïcy shop promote inclusivity and encourage women to be themselves. We understand that there is diversity within the muslim community and realize that the definition of modesty is ever-changing.  How would you define your modesty?
“My modesty has been, and I believe should always be a journey. For the first three years after I reverted to Islam, hijab was such a massive undertaking for me. I truly didn’t know if I could ever wear it. Now, I have been wearing the hijab consistently for a while, and it has become a source of joy in my life. I look forward to what may come in the future as I continue to work on my modesty. At the end of the day, I hope that my modesty will always radiate from within, and present first in the way that I treat others, before they ever notice how I’m dressed.”

If you could change anything about the Fashion industry, what would it be?
“Alhamdulillah I think the industry has changed so much over the past 5 years, and it is always morphing into new trends that we as modest women get to challenge and interpret in our own unique ways. I don’t think I would change much about the industry because I think the best part of modest fashion is taking a garment you would think you could never wear as a hijabi, like a crop top for example, and styling it into something modest and wearable. That’s a challenge I live for.”

Lastly, if you could change anything about the Hijab Fashion industry, what would it be?
“The only thing I would change about the hijabi fashion industry would be the ego’s of those who work within it. I think it’s so important to remember that one-day Instagram will be obsolete, and it wont matter how many thousands of followers you had, but rather what you did with your captive audience. It’s important to strive to transcend the digital world we are living in and make a tangible difference in peoples lives.”

Check out Kendyl’s socials; Instagram, and YouTube!


What is Neïcy?

posted on: Monday, 19 December 2016


Neïcy is inspired by Neïcy.

You probably have no clue who Neïcy is, well that’s because she is a 4-year-old little girl who lives in a small town in France called Plémet. She is the embodiment of what Neïcy is. This little girl is an Afro-Arab-European-Asian and lives in a household that has influences from many regions, cultures and religions of the world. She lives day to day in her small town where not many people look like her, and she doesn’t try to fit the norm. She stands tall and proud of who she is. Most importantly, she is taught to remain true to her authentic self. 

Neïcy Inc. is named after Neïcy because this boutique is created for everyone. This is translated in the models we have chosen, as they are women from all over the world who come in different shapes and sizes. Neïcy was launched as a brand to respond to the gap in the fashion industry between apparel design for modest fashion enthusiasts.

The actual word/name Neïcy itself is deep in meaning. Neïcy originates from the name Nancy and is a common name in Senegal. During the times of colonialism and slavery, colonizers named the Senegalese women Nancy. The name Nancy then transitioned into the name Neïcy. We gave our brand this name because of its rich historical context and meaning. Neïcy Inc. is brand that is passionate about equality and inclusivity. The Neïcy Blog will be an outlet to allow us to speak our minds and shed light on issues we seek to tackle. 

If you've been following us on instagram, you have probably notice two girls in a lot of the pictures. Those two girls are Mihami, and Omnia – the founder of Neïcy Inc. You'll be hearing directly from the founders on this blog  in the near future so stay tuned... you might even meet the real Neïcy too!

- Neïcy Inc.